It’s pretty common to see companies sit on loads of customer data and do nothing with it. The truth is that customer data can be a gold mine of sorts. Correctly using customer data can reduce client churn, unlock hidden profitability and increase customer loyalty. Data mining refers to the process of sifting through data […]
The e-commerce industry has grown in leaps and bounds in the past decade, driven by time-related constraints of consumers and the ease of making purchases from home. E-commerce stores are primarily customer-oriented businesses, which means that product data entry and bulk product data have a big role to play. Once an e-commerce website has been […]